This Finnish Ad (about a minute) is a good media literacy lesson for junior-intermediate students. Have the students watch the ad with some of the following questions in mind:

The voice of the woman we hear in the ad refers many to different kinds of techniques used to sell products to children. Which ones might be the most effective and why?

The narrator explains that animated characters are successfully used on packaging meant to appeal to children. Why do you think this marketing strategy has been so successful? What’s your proof?

Which marketing strategy depicted in the video might be the most successful with parents? What’s your evidence?

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